According to Mike Monahan, yes. He wrote an excellent editorial for Direct Marketing News on what he called the "bright side" of the upcoming rate increases with the United States Postal Service. He gives several recommendations in the editorial The bright side to postal rate increase. Qualified Address offers solutions to many of these recommendations and plans on having solutions for them all in the upcoming months. One solution of Mr. Monohan's that stuck out was the need to maintain "clean" address data.
He recommends that you "cleanse address data. The USPS will become more stringent on discounts offered to mailers that do not maintain the accuracy of their address lists in compliance with USPS regulations. Move quickly to embrace CASS-Certified address matching software, Delivery Point Validation technology, and the NCOA Link system, to name a few."
